1. In marketroid-speak, superior implies a product imbued with exclusive magic by the unmATched brilliance of the company' s own hardware or software designers. 2. In the language of hackers and users, inferior implies a product not conforming to open-systemsstandards, and thus one thAT puts the customer AT the mercy of a vendor who can inflATe service and upgrade charges after the initial sale has locked the customer in. [Jargon File]