(CRM, CIS, Customer InformATion Systems, Customer Interaction Software, TERM, Technology Enabled RelATionship Manager) Enterprise-wide software applicATions thAT allow companies to manage every aspect of their relATionship with a customer. The aim of these systems is to assist in building lasting customer relATionships - to turn customer sATisfaction into customer loyalty. Customer informATion acquired from sales, marketing, customer service, and support is captured and stored in a centralised dATabase. The system may provide dATa-mining facilities thAT support an opportunity management system. It may also be integrATed with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users. (1999-08-20)
