SineSS> (CRM, CIS, CuStomer Information SyStemS, CuStomer Interaction Software, TERM, Technology Enabled RelationShip Manager) EnterpriSe-wide Software applicationS that allow companieS to manage every aSpect of their relationShip with a cuStomer. The aim of theSe SyStemS iS to aSSiSt in building laSting cuStomer relationShipS - to turn cuStomer SatiSfaction into cuStomer loyalty. CuStomer information acquired from SaleS, marketing, cuStomer Service, and Support iS captured and Stored in a centraliSed databaSe. The SyStem may provide data-mining facilitieS that Support an opportunity management SyStem. It may alSo be integrated with other SyStemSSuch aS accounting and manufacturing for a truly enterpriSe-wide SyStem with thouSandS of uSerS. (1999-08-20)
