The use of large numbers of loosely coupled programmers in an attempt to wedge a great many features into a product in a short time. Though there have been memorable gang bangs (e.g. that over-the-weekend assembler port mentioned in Steven Levy' s "Hackers"), most are perpetrated by large companies trying to meet deadlines the inevitable result is enormous buggy masses of code entirely lacking in orthogonality. When market-driven managers make a list of all the features the competition has and assign one programmer to implement each, the probability of maintaining a coherent (or even functional) design goes infinitesimal. See also firefighting, Mongolian Hordes technique, Conway' s Law. [Jargon File]
