(Presumably from "spam", "index") {word spamming}. "Spamdexing has come a long way from the halcyon days of the summer of 1995. Back then, all one needed to do was add the word ' sex' a thousand times at the end of a Web page to attract attention from the likes of Lycos. The search-engine operators caught on fast" -- {Andrew Leonard, Hotwired 1996 (http://www.packet.com/packet/leonard/96/32/index3a.html)}. (1997-04-09)
