Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine' s index (to "spam" the index). "Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page' s] ranking [in the index]." -- {Altavista FAQ (http://www.altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html)}. See also spamdex. (1997-04-09)
